Predictive analytics – defined as “the use of statistical algorithms and machine learning techniques...
Overview of CCPA The California Consumer Privacy Act (CCPA) is a bill that was passed on June 28, 20...
A Multi-Channel Approach for Extended Warranty Marketing “Multichannel marketing” involves the use o...
Outbound Marketing – Optimizing the Phone Channel towards Increased Return and Customer Satisfaction
Historically, the concept of outbound telemarketing carries a negative perception. Too often, custom...
There’s a delicate balance between the revenue / profits generated from your extended warranty progr...
Here are 5 quick tips to help you manage an effecting warranty marketing campaign: